SOCIAL MEDIA & ADVERTISING
Angela was looking for some new employees to join their awesome family of staff members. I put together an ad for both social media & SEEK / Trade Me recruitment websites for them to show their character and branding style.
LOGO, WEBSITE & ADS
Small start up business I have started myself, an Urban & Streetwear Clothing with a creative Geometric Style. Founded in 2015 I have slowly been making it grow over the years.
BRAND & ADVERTSING MATERIAL
Was part of a marketing & design team and assisted in a rebrand of the existing company ‘Simply Leasing’ in January 2017.
After the logo was designed by Shaun, I designed the business cards, brand guideline, company brochure, advertising posters, beer labels, gift tags, packaging design, teardrop flag, horizontal pop up flags, and pull up banners.
PRINT INVITE PDF
Invitation designs for Toi Maori Arts & Fashion Exhibition at the Tamaki Herenga Waka Festival - curated for Ateed and Anya Vitali.
ATLAS GENTECH & PARTNERING BRANDS
Designed and executed 3D digital mock-up templates of stand designs and wall graphics to scale before events, corporate conferences & trade shows.
I used the program SketchUp for all mock-ups, and Brand Stand for all wall graphics and product advertising.
Designed a logo for the lovely Chelsea Tobin and her new business. She is a Social Media Manager and Facebook Ads Strategist based in Auckland. Her company help's businesses and service professionals be discovered, grow their online presence, get leads and thrive, by leveraging organic social media and paid Facebook advertising.
She was after a powerful logo that supported her bi-line "Your Social Media Secret Weapon'.
LOGO, BUSINESS CARD & WEB RE-DESIGN
Established the brand materials for a new horse riding company, established in Mangawhai, New Zealand.
I designed a logo which reflects on the nature of the company's subject and location, placed together nicely within the outline of a horse shoe.
They required a business card design and website re-design to align with all the new brand identity.
UX / User Experience / Interactive Design
An experimental project that provides mindless and productive activities, aimed for art students at university to use as a procrastinating tool.
It includes decorative, puzzling and playful blocks, which you can rearrange to make your own quotes, patterns, discover the answers to the picture word puzzles or play noughts and crosses with a friend.
As well notebooks with tasks that will help give your brain a break, help you reflect on how you are spending your time, or even just a reminder of how much time you should not be wasting.
Combination of screen print, on custom cut and made wooden cubes.
ATLAS GENTECH STAFF CHRISTMAS PARTY
Designed all the print & digital collateral for the LUAU Themed party, including boat pass tickets, invitation, pre-party guide, hangover recovery kit with water, snacks, panadol & more inside.
The event was held overnight on the Hauraki Blue Cruises launch from Auckland’s viaduct harbour.
ALL ABOUT GAS LTD
New logo design for a new Craftsmen Gas Fitting Service in Northland, covering Northland from Kawakawa to Warkwortcompany based in Whangarei. They cover all domestic, commercial &Industrial. Designed the logo, and vehicle decal.
An exploration of lettering and typography using manual methods, for an uppercase letter form set. I experimented with different systems to alter the dynamics of the letter forms, including paper folding and creasing through the middle of the letter forms.
I also experimented with the printer photocopier, using the slow laser scanner to achieve the movement and glitch styling.
I combined the systems together using Illustrator, to resolve the final outcome of the typeface.
ATLAS GENTECH STAFF CHRISTMAS PARTY
Designed all the print & digital collateral for the Nautical Themed party, including boat pass tickets, invitations in a bottle, save the date invitation, pre-party guide, photo booth strip templates and a hotel pack with glasses & more inside.
The event started with a competitive event with Explore, of the America’s Cup Yacht Match Race experience.
Followed by a party gathering event at the Royal New Zealand Yacht Squadron.
BRANDING, FLYERS, INFOGRAPHICS & VEHICLE WRAPS
All the design & content was to inspire inspire New Zealanders to be environmental champions, by transforming community sports infrastructure - and the culture to match - so that this group becomes collectively electricity independent, water neutral and zero waste by 2025.
ATLAS GENTECH & ERICSSON-LG ENTERPRISE
Designed comical t-shirt prints that lined up with the theme of Ericsson-LG Enterprise iPECS partner awards events held annually in Bangkok and Malaysia for the brand team to wear on the Gala Dinner nights.
All t-shirts refer to a comical side of the product “PBX Cloud Telephony System” promoting their brand cloudfactory.nz
In partnership with Cheeky Photography, I help directed, shoot and edit fashion model photoshoots for RUPT Clothing. All photos were shot on Canon digital camera, all photos edited with RAR files and with Photoshop.
Model Credits: Kaitlyn Barr, Nicole Vendel, Tash Gate, Daniel McKinnon, Johnny Vorster, Wrex (Siberian Husky)
Created a cohesive system design for a plastic honey jar label, and premium honey glass jar label with a seal. My design is focused around a clear adhesive label that brings out the higher values and premium side of the product, as well as showcasing the delicate floral butterscotch flavors, processed in a local and raw nature.
Packaging design contest proposal for a new health product called Grape Honey. My design is based on the health benefits, and natural side of the product. The imagery of leaves indicates the natural qualities, while also functioning as a grape vine, which communicates the product’s ingredients. The colour palette used is fresh and pure, but typography is still classy to remind consumers that Tikves is an established brand, and represent its high-end qualities.
Designed corporate water bottle labels for Atlas Gentech & partnering brands, and gift promotional beer for Simply Leasing.
DIGITAL & PRINT INVITES
Various invitation designs for clients and friends for weddings, hen’s parties, birthdays, gender reveal parties & more.
Including both digital PDFs, print-based and Facebook Event invitation pages.
Staged photoshoot I directed and set up with props & models to portray lifestyle shots of an office environment and PBX Cloud telephony system. Taken on a Canon 1100D digital camera, all photographs edited myself through RAR files and Photoshop.
Model Credits: Sarah Ramsay
Various digital illustration designs for Christmas parties, seasonal closing down hours, and company perks/bonus gifts.
HARRISONS COFFEE LTD
Creating an illustration to be printed on coffee sacks. I created six different colour variations for the consumer to be able to choose from, and the aim of the project was to create a design which was desirable to reuse and transform into wall art or a cushion cover. The experimental form comes from an abstracted geometric coffee bean leaf.
PIAKO GOURMET YOGHURT
The brief was to redesign a FMCG Brand on the supermarket shelf. My aim was to shift the Piako brand to target a higher-class audience, as well as sitting better amongst the other competitors in this market field.
With a clean and sophisticated approach, it appeals to the delicious side of the product, with milk splat and fruit designs. I wanted to showcase a brand that is friendly and trusting, to reflect the kiwi owned values, and express the all-natural and delicious product.